Vocelli Pizza Franchise Plan Essay Example | Topics and Well Written Essays - 1500 words

Vocelli Pizza Franchise Plan - Essay Example Vocelli Pizza has a franchise program that it intends to introduce in United Kingdom. Vocelli Pizza provides assistance to successful franchisees to identify business location for our products. Through the assistance of company executives, Vocelli Pizza offer market information, product entry behavior, and innovative approaches to be adopted by the franchisees. a. Strengths of Vocelli Pizza Vocelli Pizza has success record of over 22 years in the food industry. Vocelli Pizza owes its success to unique food selection that it offers to its clientele. Vocelli Pizza offer products, which are tasty and healthier. The company offers alternative to usual fast food fries which do not consider health standards. The customer experience in our restaurants is superb. The physical evidence of our restaurants attracts and provides the cool serene that many customers require. Vocelli Pizza serves its products according to needs of its customers an attribute that has promoted the success of the company. Franchise locations receive our products, which bear the same taste. Our staffs offer quality and timely services to our esteemed clients. b. Vocelli Pizza Weaknesses Transportation of our products is a great challenge that the company is facing. Sometimes our franchise outlets may register delay in product delivery. Another notable weakness of the company is poor market share command due high competition in the food industry. Some customers are reluctant to visit our restaurants because of trendy and classy looks.